See the strengths, best fit and practical differences across the Top 3 before opening each complete profile.
At a glance01Colette02Blok Design03LG2
Current position#1 in Toronto#2 in Toronto#3 in Toronto
Recognized asToronto independent studio with owner-led research, positioning, naming, messaging, identity systems, guidelines and implementationToronto independent design studio with attributable identity, naming, custom typography, editorial, packaging and environmental workExact Toronto office within an independent Canadian network offering brand strategy, naming, verbal and visual identity, packaging, guidelines and production
Best forFounders, nonprofits and established organizations wanting close senior involvement and a complete brand foundation or rebrandCultural, civic, hospitality and premium organizations prioritizing a distinctive, deeply crafted visual and verbal systemLarge and multi-market organizations needing senior brand depth plus broad implementation capacity
Decision fitExact local brand-delivery identity resolved · Research-to-rollout and mandate fit assessed · Naming boundaries, ownership and complete terms requiredExact local brand-delivery identity resolved · Research-to-rollout and mandate fit assessed · Naming boundaries, ownership and complete terms requiredExact local brand-delivery identity resolved · Research-to-rollout and mandate fit assessed · Naming boundaries, ownership and complete terms required
Start with the business change, audiences, existing equity, portfolio, languages, decision-makers, rollout surfaces, legal jurisdictions, timeline and implementation budget. Ask who conducts the research, who makes the work, how alternatives are tested, where naming clearance ends and legal advice begins, what files and rights you receive, how the system works accessibly across real touchpoints, and who trains and supports your teams after launch. A famous portfolio is not evidence that the same people will work on your engagement.