See the strengths, best fit and practical differences across the Top 3 before opening each complete profile.
At a glance01Frank Strategy02Evolve03Dossier ZGM
Current position#1 in Vancouver#2 in Vancouver#3 in Vancouver
Recognized asVancouver brand consultancy joining customer research, positioning, architecture, naming, identity, voice, training and digital implementationVancouver studio publishing positioning, naming, identity, guidelines, asset libraries, governance, training and rollout scopeVancouver brand and design studio within ZGM with deep naming, identity, packaging and product-brand development capability
Best forBusinesses treating brand as an operating and competitive system rather than a visual refreshFounders and established companies wanting transparent scope ranges and one team through launchConsumer, food, beverage and product organizations needing brand strategy, packaging and launch implementation
Decision fitExact local brand-delivery identity resolved · Research-to-rollout and mandate fit assessed · Naming boundaries, ownership and complete terms requiredExact local brand-delivery identity resolved · Research-to-rollout and mandate fit assessed · Naming boundaries, ownership and complete terms requiredExact local brand-delivery identity resolved · Research-to-rollout and mandate fit assessed · Naming boundaries, ownership and complete terms required
Start with the business change, audiences, existing equity, portfolio, languages, decision-makers, rollout surfaces, legal jurisdictions, timeline and implementation budget. Ask who conducts the research, who makes the work, how alternatives are tested, where naming clearance ends and legal advice begins, what files and rights you receive, how the system works accessibly across real touchpoints, and who trains and supports your teams after launch. A famous portfolio is not evidence that the same people will work on your engagement.